Annabel honed her organisational skills over 20 years in the music, travel and event management industries. Her care and attention to the needs of VIPs and her resourcefulness for problem solving have developed over the years, while her contacts are invaluable to the service provided by SORTED. Annabel was President of the Association of Celebrity Assistants for a two year tenure from 2006-2008.




With over 15 years' experience in the UK magazine business as Commercial Director of Zinio UK, Sarah led the initial transition from print to digital editions for Hearst, IPC, Conde Nast and many more UK publishers. As a passionate and committed media executive, Sarah has also held senior positions within Emap Consumer Magazines, Live Nation and Channel 4’s Popworld in addition to publishing in overseas territories.


In 2014, Sarah launched her own consultancy business Digital Hubble, assisting independents and public bodies develop content from basic page-turning replicas to sophisticated and engaging applications, as well as offering marketing and strategy support to improve discoverability and all important sales. Her clients have included leading cutting-edge app developer Touch Press and dynamic marketing and distribution company COMAG. Sarah has recently joined Bluffers, media home to the multimillion selling Bluffers Guide books as managing Director and is managing the sponsorship for the prestigious London Critics Circle Film Awards.


A member of The Marketing Society she is regularly called upon to judge and speak at the highly regarded Guardian Digital Master classes, PPA, CMA and Digital Magazine Awards.




Sunita is a natural wellness entrepreneur in every sense. Sunita is a pioneering product and training developer, holistic spa and natural skincare expert and authoritative writer and speaker. Founder of wellbeing brand Tri-Dosha, she has just celebrated 10 years of development, supplying notable hotels and spas such as The Scarlet, Cornwall, Herb House, Limewood, Hampshire, and Four Seasons, Cyprus. Thanks to her media clout, accessible advice, approachable manner and intelligent business sense, she has gained significant recognition: in 2011 she was listed as one of the top four wellbeing experts in Red magazine (UK) who practice what they preach; and the previous year, in 2010, she was voted 17th out of the top 20 leading personalities in the Natural Beauty yearbook (UK) heading up the natural beauty field.